CalArts Graphic Design Brief: Brand Guidelines — myranda kali

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Brand Guidelines

CalArts Graphic Design Certification Brief

In 2023 I did something new…

I decided to put my intuitive knowledge of art and design through a series of tests in order to learn more about graphic design and to aid my journey as an entrepreneur. I took the Graphic Design Specialisation with CalArts via Coursera and used the class as a way to build my brand. In the end I decided to use the name L/TTLE TW/G for an ADHD focused digital downloads Etsy shop instead of ceramics. I hope to continue my branding practice and helping others make a cohesive set of logotypes, images, color palettes and more for their business or life.

Brief: create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.

Brief: carry out visual research of reference material for your start-up's identity. Create digital “mood boards” to show the look and feel and visual direction of your company's identity.

Brief: create a logotype for your company, with emphasis on finessing typographic forms.

Brief: using your extended palette, or suite of elements, create a set of design pieces that showcase the identity for your imaginary start-up company.

Brief: create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.

Brief: carry out visual research of reference material for your start-up's identity. Create digital “mood boards” to show the look and feel and visual direction of your company's identity.

Brief: create a logotype for your company, with emphasis on finessing typographic forms.

Brief: using your extended palette, or suite of elements, create a set of design pieces that showcase the identity for your imaginary start-up company.

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